According to economist Jesse Shapiro's research on advertising, which of the following statements is FALSE?
A)Storing enough of these commercials can eventually create "memories" that never happened.
B)The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product.
C)Long-term advertising campaigns create a "brand" memory that can be remarkably strong, especially for ads first viewed in early childhood.
D)The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

Question

Quizplus · Accepted Answer

This statement is false according to Shapiro's research. The more positive fictional commercials we see, the less likely we are to remember an actual negative experience with the product.

According to Economist Jesse Shapiro's Research on Advertising, Which of the Following