In a television commercial, an advertiser shows a party scene with many college-age students having a great time.The advertiser's product, a new lite-beer, is prominently displayed in the scene.This advertiser is hoping that his product will become associated with fun.Therefore, when a college student is in a store, he or she will associate this new beer will good feelings and fun.The advertiser is depending on _____ in selling his product.
A)higher order conditioning
B)shaping
C)response chaining
D)extinction

Question

Quizplus · Accepted Answer

The advertiser is using higher order conditioning to associate their new beer with positive feelings and fun. They are hoping that the previous positive experiences associated with the party scene will transfer to the product, resulting in increased sales.

In a Television Commercial, an Advertiser Shows a Party Scene