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In One Study, Participants Were Told They Were Being Given

Question 88

Multiple Choice

In one study, participants were told they were being given a taste of a $90 wine and a $10 wine.Although the wine came from the same bottle, the participants


A) said the $90 wine tasted better, and their functional MRI images confirmed that the pleasure areas of the brain were more active when the "$90 wine" was being tasted.
B) said the $90 wine tasted better, but their functional MRI images showed the same activity in the pleasure areas when both wines were tasted.
C) said the $90 wine tasted better, but their functional MRI images showed higher activity in the pleasure areas when the "$10 wine" was tasted.
D) said both wines tasted the same, but their functional MRI showed more activity in the pleasure centers when the participants were told they were tasting "$90 wine" than "$10 wine".

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