In one study, participants said that a $90 wine tasted better than a $10 wine, although the participants had really tasted the same wine.The participants' functional MRI images showed that the pleasure areas of their brains were more active when they were told they were tasting the "$90 wine."

Question

Quizplus · Accepted Answer

This statement is true. The study referenced did find that participants reported the same wine as tasting better when they believed it was more expensive, and their brain scans showed increased activity in pleasure areas when they were told they were drinking the more expensive wine.

In One Study, Participants Said That a $90 Wine Tasted