When it is announced that a tennis star received $500,000 for endorsing a particular brand of tennis shoes, the public is likely to

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When the public hears about the large sum of money involved in an endorsement deal, they are likely to be skeptical of the genuineness of the endorsement and consider it to be motivated by money rather than a genuine belief in the product. This may lead to discounting the endorsement and the celebrity's opinion.

When It Is Announced That a Tennis Star Received $500,000