When used in public polls, _____ provide useful information about the feelings of large segments of the population regarding various issues, such as immigration, abortion, gun control, etc.

Question

Quizplus · Accepted Answer

Attitude scales are designed to measure people's attitudes, opinions, or feelings about a particular subject. Public polls often use attitude scales to gather information about the opinions and feelings of large populations on various issues like immigration, abortion, gun control, etc. Attitude scales commonly use Likert-type scales, semantic differential scales, or visual analog scales to measure the intensity or direction of people's attitudes towards the issue being evaluated. Open-ended interviews, personality profiles, and social distance scales are less commonly used in public polls for measuring attitudes towards societal issues.

When Used in Public Polls, _____ Provide Useful Information About