The effectiveness or lack of effectiveness of persuasion can be understood if we know about the communicator, the message, and the

Question

Quizplus · Accepted Answer

The effectiveness of persuasion depends on the audience who is receiving the message. The attitudes, beliefs, values and predispositions of the audience influence how they interpret and respond to persuasive communication. The communicator and message are also important factors, but the audience plays a critical role in determining the success or failure of persuasion. Pressure and meaning are not as directly related to persuasion as the communicator, message and audience.

The Effectiveness or Lack of Effectiveness of Persuasion Can Be