The theory of _____ explains attitude change in terms of a need to maintain consistency in our thoughts and actions.

Question

Quizplus · Accepted Answer

The theory of cognitive dissonance suggests that when there is a mismatch between our thoughts and actions, we experience discomfort or dissonance. To reduce this discomfort, we may change our attitude to match our behavior, or change our behavior to match our attitude. This theory explains how individuals strive for consistency in their thoughts and actions, and how attitude change can occur as a result of this cognitive drive.

The Theory of _____ Explains Attitude Change in Terms of a Need