The principle of _____ states that if a response is not followed by a reward, it will occur less frequently.

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The principle of non-reinforcement states that a behavior that is not followed by a reward or reinforcement will occur less frequently. This is known as extinction, which is the process of weakening or eliminating a behavior that is no longer reinforced. Punishment involves adding an aversive stimulus to decrease a behavior, while negative reinforcement involves removing an aversive stimulus to increase a behavior. Stimulus control involves the influence of environmental cues on behavior.

The Principle of _____ States That If a Response Is