"Snob appeal," an advertising approach that appeals to status, is an effort to arouse one's
A)primary motives.
B)arbitrary set point.
C)learned motives.
D)stimulus motives.

Question

Quizplus · Accepted Answer

Snob appeal is an advertising approach that appeals to learned motives, particularly the desire for status or exclusivity. It relies on a consumer's desire to feel superior or distinguished from others based on the brand or product they are associated with.

"Snob Appeal," an Advertising Approach That Appeals to Status, Is