The launch of a new cereal typically costs up to $30 million and usually involves
A)replacing one of more than 300 competing breakfast cereals already on a supermarket shelf.
B)a minimum of three attempts before it is successfully launched.
C)a tie-in promotion with a major motion picture or toy.
D)steps to counteract the promotional efforts of a competitor's new cereal.
E)obtaining FDA approval for its convenience claims.

Question

Quizplus · Accepted Answer

The launch of a new cereal typically involves replacing one of more than 300 competing breakfast cereals already on a supermarket shelf, which requires extensive marketing and advertising efforts to stand out and capture consumers' attention.

The Launch of a New Cereal Typically Costs Up to $30