A recent survey showed that firms used two different kinds of metrics when measuring results and measuring efforts that go into new-product development. These consist of output and input metrics. Which of the following is an input metric?
A) number of new products or services launched
B) R&D spending as a percentage of sales
C) return on assets (ROA) for existing products or services
D) customer satisfaction with new products or services
E) revenue growth due to new products or services
Correct Answer:
Verified
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