Porter's four generic business strategies involve combinations of: (1) __________ and (2) a stress on costs versus product differentiation.

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Porter's four generic business strategies involve combinations of competitive scope or the breadth of the target markets and a stress on costs versus product differentiation. The four strategies are (1) cost leadership, (2) differentiation, (3) cost focus, and (4) differentiation focus. Cost leadership and differentiation are for a broad scope of target markets, while cost focus and differentiation focus are for a narrow scope of target markets.

Porter's Four Generic Business Strategies Involve Combinations Of: (1) __________