Travelocity.com provides almost immediate access to and confirmation of travel arrangements and accommodations. And payment can be made using one of four credit cards (Visa, MasterCard, American Express, and Discover). This shows how electronic commerce contributes to customer value through the creation of
A)service utility.
B)form utility.
C)place utility.
D)possession utility.
E)price utility.

Question

Quizplus · Accepted Answer

Possession utility is created by making it easier for customers to purchase and pay for products or services, such as offering multiple payment options.