In the marketspace,consumers can tell marketers specifically what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing
A)place utility.
B)form utility.
C)time utility.
D)possession utility.
E)product utility.

Question

Quizplus · Accepted Answer

Electronic commerce creates form utility through the Internet-enabled communication capabilities in marketspace,which invites consumers to tell marketers specifically what their requirements are.Marketers can then develop customized offerings that fit their exact needs.

In the Marketspace,consumers Can Tell Marketers Specifically What Their Requirements