Matthew is planning a trip to Mexico for spring break.One night about midnight,he decides to visit Orbitz,an airline,car rental,and lodging electronic reservation system,to book his flight using the computer in his dorm room.It takes him about five seconds to connect to Orbitz,where he is prompted to enter his preferred travel dates and times and to specify which of several criteria such as schedule or price are most important to him.Matt is on a tight budget,so he checks the price of several flights.A second or two after submitting this information,data about several flights on various airlines,arranged from least to most expensive,appear on his computer screen.He requests aisle seats on his two-stop connection because they best meet his budget and scheduling preferences.After making the selections,he receives instantaneous confirmation of his reservation.Orbitz then prompts Matt to provide his credit card information to complete the booking process.After providing his credit card number,he prints a copy of his receipt and itinerary.The total time to complete the transaction is less than five minutes.Orbitz created customer value for Matt by contributing to which of the following form(s)of utility?
A)time utility
B)place utility
C)possession utility
D)form utility
E)all four utilities: time,place,possession,and form

Question

Quizplus · Accepted Answer

Orbitz contributes to time utility because it never closes,which means that Matt could book his reservation at midnight when travel agents are not available.Place utility was created because Matt could visit Orbitz without leaving his dorm room.Possession utility was created through the instantaneous confirmation of the reservation and making the itinerary available within minutes after the flights were booked.Form utility was created because Matt was able to select the seat he wanted,and a customized schedule was generated for him that matched his buyer requirements.

Matthew Is Planning a Trip to Mexico for Spring Break