Nike is a recognized innovator in the use of ________ for creating interactivity, individuality, and customer relationships. Its NikeiD product configurator invites customers to create one-of-a-kind shoes, messenger bags, and backpacks by simply answering a few questions and viewing the finished product from numerous angles.
A) wikis
B) cookies
C) bot
D) collaborative filtering
E) choiceboards
Correct Answer:
Verified
Q31: A process that automatically groups people with
Q32: Which of these examples demonstrates how the
Q33: Individuality and interactivity are important building blocks
Q34: Collaborative filtering gives marketers the ability to
Q35: When you view a selection at Amazon.com
Q37: Customers can build their own computers with
Q38: With interactive marketing,
A) the seller controls the
Q39: Collaborative filtering is
A) a process that automatically
Q40: An interactive, digitally enabled system that allows
Q41: Permission marketing is
A) the interactive, Internet-enabled system
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