To gauge stickiness, a company monitors
A)the average time it takes customers to make a purchase from the time they log on to a website to the time they log off.
B)the average time it takes for customers to move from one page of a website to another.
C)the amount of time per month, in minutes, visitors spend on a company's website.
D)the number of visits by a unique customer to the same website before an actual purchase is made.
E)the total time, in hours and minutes, that it takes for a customer to make an online purchase.

Question

Quizplus · Accepted Answer

Stickiness is measured by monitoring the amount of time visitors spend on a website. Option C directly measures this by tracking the number of minutes visitors spend on the website each month. The other options are more focused on measuring the time taken to complete a purchase or navigate the website, which do not necessarily reflect stickiness.

To Gauge Stickiness, a Company Monitors