To gauge stickiness, companies use the following formula:
A)Average time spent per unique hourly visitor in minutes = (Average visits per unique hourly visitor) × (Average time spent per visit in minutes).
B)Average time spent per unique daily visitor in minutes = (Average visits per unique daily visitor) × (Average time spent per visit in minutes).
C)Average time spent per unique weekly visitor in minutes = (Average visits per unique weekly visitor) × (Average time spent per visit in minutes).
D)Average time spent per unique yearly visitor in minutes = (Average visits per unique yearly visitor) × (Average time spent per visit in minutes).
E)Average time spent per unique monthly visitor in minutes = (Average visits per unique monthly visitor) × (Average time spent per visit in minutes).

Question

Quizplus · Accepted Answer

The formula that measures stickiness is the average time spent per unique visitor in minutes, which is calculated by multiplying the average visits per unique visitor with the average time spent per visit in minutes. The choice that includes all three variables in the correct order is E, which calculates the stickiness for unique monthly visitors.

To Gauge Stickiness, Companies Use the Following Formula