Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as
A) customerization.
B) viral marketing.
C) communication.
D) spam.
E) buzz.

Question

Quizplus · Accepted Answer

Communication is the process of transmitting information between parties, and in this context, it refers to the use of internet-enabled technology to facilitate the exchange of information between marketers and consumers in various directions.

Internet-Enabled Technology Employed in Transmitting Information from Marketer-To-Consumer, Consumer-To-Consumer, and Consumer-To-Marketer