Careerbuilder.com has made its Monk-e-mail site, which allows users to send personalized, private-themed e-cards for all occasions, so compelling that more than 100 million Monk-e-mails have been sent since 2006. Careerbuilder.com is using ________ to promote its services.
A) viral marketing
B) opt-out marketing
C) customerization
D) niche marketing
E) buzz marketing

Question

Quizplus · Accepted Answer

Viral marketing involves creating content that encourages users to share it with others, leading to rapid spread and increased visibility, as seen with the widespread use of Monk-e-mail.