Because online shoppers seek information, evaluate alternatives, and make purchase decisions on their own time, they are
A)spending more time shopping outside the home.
B)more cautious than other shoppers.
C)more informed and discerning shoppers.
D)less informed shoppers.
E)have more ability to save online data.

Question

Quizplus · Accepted Answer

Online shoppers have access to vast amounts of information that can help them to make informed purchase decisions. They can easily compare products and prices, read reviews and ratings from other customers, and conduct research on the products they are interested in. This makes them more informed and discerning shoppers than those who rely on in-store shopping or traditional advertising.

Because Online Shoppers Seek Information, Evaluate Alternatives, and Make Purchase