The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as
A) viral marketing.
B) buzz.
C) data mining.
D) behavioral targeting.
E) spyware.

Question

Quizplus · Accepted Answer

Behavioral targeting is the practice of using data collected from cookies to direct online advertising to users based on their browsing behavior and interests.

The Practice of Using Information Provided by Cookies for Directing