Showrooming refers to
A)areas in retail stores where point-of-purchase displays are used to show goods for sale.
B)an arrangement whereby a firm reaches different buyers by employing two or more different retail layouts and atmospherics for the same basic product.
C)competition among retail firms in different types of businesses but which sell the same product.
D)retailers that utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, television home shopping, and online retailing.
E)when shoppers visit a retail store to inspect merchandise, but then purchase that merchandise online, either from the store or one of its competitors.

Question

Quizplus · Accepted Answer

Showrooming is the practice of visiting a physical retail store to inspect merchandise but then purchasing that merchandise online, either from the same store or a competitor at a lower price. It has become increasingly common with the rise of mobile technology and online shopping.

Showrooming Refers to