Cross-channel consumers who shop online but buy offline are engaging in
A)multichannel buying.
B)webrooming.
C)inter-retailer shopping.
D)alternate shopping.
E)intratype retailer competition for customers.

Question

Quizplus · Accepted Answer

Webrooming is the practice of researching products online and then purchasing them in-store. This is also known as "reverse showrooming" and is a form of cross-channel consumer behavior.

Cross-Channel Consumers Who Shop Online but Buy Offline Are Engaging