Multichannel marketing refers to
A) selling the same product to the same customers under two distinct brand names.
B) selling the same product to the same customers at two different price points through two different distributors.
C) the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online.
D) the use of bots to find the best prices and make purchases from multiple websites simultaneously.
E) the blending of nonelectronic communication and delivery channels to counteract the power of online buying.

Question

Quizplus · Accepted Answer

Multichannel marketing involves using various communication and delivery channels to engage with consumers both in traditional and online marketplaces, enhancing customer relationships.

Multichannel Marketing Refers to