Pizza Hut set out to reinvent the retail pizza business by breaking away from ________ platform to an efficient and powerful ________ platform by reaching into its customers' kitchens and couches to offer a better mealtime ordering, delivery, and dining experience.
A) a transformational; promotional
B) a promotional; transactional
C) a transactional; customer engagement
D) an informational; transactional
E) a customer engagement; transactional

Question

Quizplus · Accepted Answer

A transactional platform focuses on facilitating transactions, such as ordering and delivery, while a customer engagement platform focuses on building relationships with customers through personalized experiences. Pizza Hut's goal of reaching into its customers' kitchens and couches to offer a better mealtime ordering, delivery, and dining experience aligns with the objectives of a customer engagement platform.

Pizza Hut Set Out to Reinvent the Retail Pizza Business