When Pizza Hut designed its marketing website, it wanted to make it as user-friendly as possible. In particular, it wanted its website to recognize each customer by name every time he or she visited the site to place an order. The website was designed to retrieve all the information about the customer automatically whenever he or she placed an order. To accomplish this task, Pizza Hut used a
A) cookie.
B) portal.
C) gopher.
D) spider.
E) bot.
Correct Answer:
Verified
Q203: Pizza Hut realized that it did not
Q206: What is the marketspace?
Q207: Pizza Hut's management team uses a(n)_ to
Q214: Pizza Hut's website _ are integrated with
Q216: Pizza Hut set out to reinvent the
Q223: According to Ian Wolfman, Pizza Hut chief
Q228: Pizza Hut's website customization is achieved in
Q229: Explain the four ways the marketspace creates
Q235: How do online consumers differ from the
Q237: List the six reasons consumers shop and
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