Personal selling requires the __________ flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or a group's purchase decision.

Question

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Personal selling involves a two-way flow of communication between a buyer and a seller, where the seller tries to influence the buyer's purchase decision. It often takes place in a face-to-face encounter or through other forms of direct communication, such as phone calls or video conferencing. The two-way nature of the communication allows for the buyer to ask questions, clarify doubts, and negotiate terms, leading to a more personalized and persuasive sales pitch.

Personal Selling Requires the __________ Flow of Communication Between a Buyer