Research indicates that 25 percent of U.S. salespeople engaged in __________ selling consider it unethical to explicitly ask customers about competitors' strategies such as pricing practices, product development efforts, and trade and promotion programs.

Question

Quizplus · Accepted Answer

Business-to-business (B2B) selling often involves more strategic and competitive information, making it more likely for salespeople to encounter ethical dilemmas when asking about competitors' strategies.

Research Indicates That 25 Percent of U