A salesperson at Toshiba America Medical Systems uses a laptop computer with built-in DVD capabilities to provide interactive presentations for Toshiba's computerized tomography (CT) and magnetic resonance imaging (MRI) scanners. With it, the customer sees elaborate three-dimensional animations, high-resolution scans, and video clips of the company's products in operation as well as narrated testimonials from satisfied customers. Such technological capabilities have made it effective both for sales presentations and for training salespeople. This would be an example of the use of

Question

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The use of a laptop computer with built-in DVD capabilities for providing interactive presentations for sales and training salespeople falls under the category of salesforce technology. It involves the digital tools and technology used by salespeople to improve their efficiency and effectiveness. This example showcases the use of technology to enhance the sales process and make it more engaging and compelling for customers.

A Salesperson at Toshiba America Medical Systems Uses a Laptop