Performance measures for social media are divided into two types:
A)the number of photos uploaded and the number of characters typed (comments,tweets,etc. ).
B)purchases made online and purchases made in a store as a result of a link from a social media website.
C)traditional media costs and social media costs.
D)the number of "views" of a YouTube video and the number of "likes" on Facebook.
E)those linked to inputs or costs and those tied to the outputs or revenues.

Question

Quizplus · Accepted Answer

Performance measures for social media divide into: (1)those linked to inputs or costs and (2)those tied to the outputs or revenues resulting from social media.

Performance Measures for Social Media Are Divided into Two Types