A fan source is
A)where a social network following comes from-with every source being of equal value.
B)where a social network following comes from-with fans coming from a friend being more valuable than those coming from an ad.
C)all Facebook fans in the target demographic for a particular brand.
D)the number of fans who interact with a Facebook page.
E)the number of fans who are evangelists for a brand.

Question

Quizplus · Accepted Answer

A fan source refers to where a social network following comes from. Option B is the most accurate as it states that fans coming from a friend are more valuable than those coming from an ad. This is because fans coming from a friend are more likely to have a genuine interest in the brand, while those coming from an ad may have just liked the page to enter a contest or receive a prize.

A Fan Source Is