America's dairy farmers and milk processors use their "Milk Life" campaign to increase demand for milk relative to other beverages. This campaign consists of __________ ads.

Question

Quizplus · Accepted Answer

Competitive institutional ads are used to promote an entire industry or product category, rather than a specific brand. The "Milk Life" campaign is an example of a competitive institutional ad campaign because it is designed to increase demand for milk relative to other beverages, rather than promoting a specific brand of milk.

America's Dairy Farmers and Milk Processors Use Their "Milk Life