When developing the advertising program, specifying __________ helps advertisers with other choices in the process such as selecting media and evaluating a campaign.

Question

Quizplus · Accepted Answer

Advertising objectives help advertisers with other choices in the process such as selecting media and evaluating a campaign because they provide a clear understanding of what the advertising is intended to achieve. This information can then be used to make informed decisions about which media outlets to use and how to measure the effectiveness of the campaign.

When Developing the Advertising Program, Specifying __________ Helps Advertisers with Other