Advertisers use a mix of media forms and vehicles to maximize the __________ of the message to the target audience while at the same time minimizing __________.

Question

Quizplus · Accepted Answer

Advertisers use a mix of media forms and vehicles to maximize the exposure of the message to the target audience while at the same time minimizing costs. The answer is not A because while revenues are a consideration, the focus is on minimizing costs. The answer is not C, D, or E because while rating, frequency, CPM, and GRP are important metrics used in advertising, they are not directly related to the idea of maximizing exposure while minimizing costs.

Advertisers Use a Mix of Media Forms and Vehicles to Maximize