The owners of a small toy store had a limited advertising budget and were very concerned about spending their advertising dollars wisely. One of their primary advertising goals was to expose customers in the store's limited market area to their advertising messages as often as fiscally possible. The owners of the toy store were most likely concerned with

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The owners of the toy store's primary concern is to expose customers in their limited market area to their advertising messages as often as possible. This indicates that their focus is on frequency, which refers to the number of times a target audience is exposed to an advertising message.

The Owners of a Small Toy Store Had a Limited