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One of the Most Common Measures in Advertising Is Cost

Question 140

Multiple Choice

One of the most common measures in advertising is cost per thousand impressions (CPM) . The CPM is calculated as follows:


A) CPM = Advertising cost ($) ÷ Impressions generated (in 100s) .
B) CPM = Total revenue ($) ÷ Impressions generated (in 1,000s) .
C) CPM = Total profit ($) ÷ Impressions generated (in 1,000s) .
D) CPM = Advertising cost ($) ÷ Impressions generated (in 1,000s) .
E) CPM = Advertising cost ($) ÷ Impressions generated (in 1,000,000s) .

Correct Answer:

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