All of the following statements are true about newspapers except
A) local retailers often use newspapers as their sole advertising medium.
B) newspapers are generally limited to ads that call for an immediate customer response.
C) national advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
D) a long lead time is needed to place an ad in a local newspaper.
E) newspapers have excellent GRPs potential.
Correct Answer:
Verified
Q142: One advantage of using newspapers as an
Q144: One disadvantage of using newspapers as an
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Q174: The Wall Street Journal and USA Today
Q175: One advantage of using newspapers as an
Q176: One advantage of using the yellow pages
Q180: All of the following statements are true
Q181: Yellow pages publishers are facing increasing public
Q182: The fastest growing form of Internet advertising
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