Which of the following statements regarding billboards is most accurate?

Question

Quizplus · Accepted Answer

Billboards sites are dependent on traffic patterns and sight lines as the location of a billboard is crucial to its effectiveness. The billboard should be placed in an area where it can be easily seen by the target audience, and the message should be simple and easy to understand while driving by. A is incorrect as billboards do not offer much space for lengthy advertising copy. B is incorrect as billboards can serve as a supplement to reinforce well-known products. C is incorrect as billboards are not well-suited for pioneering advertising, as they tend to be more effective for reminders or reinforcing messages for products that are already established. E is incorrect as smaller local firms can benefit from billboards in targeted areas, and the cost of billboards can vary depending on the location and size.

Which of the Following Statements Regarding Billboards Is Most Accurate