A basic approach to scheduling when seasonal factors are unimportant and advertising is run at a constant or steady schedule through the year is referred to as

Question

Quizplus · Accepted Answer

A continuous schedule is the appropriate approach for a situation where there are no seasonal factors affecting the demand for the product, and the advertising is run at a steady schedule throughout the year. This approach helps to maintain a consistent level of awareness and appeal for the brand in the minds of the target audience.

A Basic Approach to Scheduling When Seasonal Factors Are Unimportant