Advertising agencies that specialize in one aspect of the advertising process such as providing creative services to develop the advertising copy, buying previously unpurchased media (media agencies), or providing Internet services (Internet agencies) are referred to as

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Limited-service agencies specialize in one aspect of the advertising process, such as creative services, media buying, or Internet services. Full-service agencies, on the other hand, offer a range of services from creative development to media planning and buying. In-house agencies are owned and operated by the company they serve, while promotional firms typically focus on event marketing and promotion. Modified-service agencies are not a commonly used term in the advertising industry.

Advertising Agencies That Specialize in One Aspect of the Advertising