Short-term price reductions commonly used to increase trial among potential customers or to retaliate against a competitor's actions are referred to as a

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Short-term price reductions used to increase trial among potential customers or retaliate against a competitor's actions are referred to as deals. Coupons are typically given to customers to offer a discount on a future purchase. A sample is a small portion of a product given to customers to try before buying, and a premium is a free item given to customers who make a purchase. Product placement is the strategic placement of products within a TV show or movie.

Short-Term Price Reductions Commonly Used to Increase Trial Among Potential