Leading up to Super Bowl weekend, Doritos sponsors "Crash the Super Bowl," asking people to create their own 30-second ad about Doritos. A panel of judges then selects the finalists, posts the submissions on the Doritos Facebook page, and opens up voting by the public. Which type of sales promotion is Doritos using?
A) a deal
B) a contest
C) a premium
D) a rebate
E) a sample
Correct Answer:
Verified
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