Bernina, a sewing machine manufacturer, has an ongoing ad campaign in which it encourages sewers to stop in to their local Bernina dealer to register to win a new sewing machine. No purchase is necessary. Bernina is using a __________ sales promotion tool.

Question

Quizplus · Accepted Answer

Bernina is using a sweepstakes as their sales promotion tool, as participants are entering for a chance to win a new sewing machine without having to make a purchase.

Bernina, a Sewing Machine Manufacturer, Has an Ongoing Ad Campaign