For marketers, the primary objective of a point-of-purchase display is to

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The primary objective of a point-of-purchase display is to increase product trial and provide in-store support for other promotions. It is designed to catch the attention of shoppers and influence their buying decisions at the point where they make their purchase. By showcasing a product in an attractive and attention-grabbing way, the display encourages customers to try the product and may also support other promotions such as special pricing or discounts.

For Marketers, the Primary Objective of a Point-Of-Purchase Display Is