The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product is referred to as

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The correct answer is product placement, which refers to the practice of featuring a brand or product in entertainment media such as movies, TV shows, or music videos. This form of consumer sales promotion aims to increase brand exposure and boost sales by associating the product with desirable characters or situations. Co-branding (A) typically involves two or more brands collaborating on a new product or marketing campaign. Subliminal tie-in (B) refers to the subtle use of visual or auditory cues to create a subconscious link between a product and a desirable image or idea, while partnership promotion (D) involves joint promotions between two brands, such as a Starbucks and Spotify teaming up to offer music streaming to Starbucks customers. Product parallelism (E) is not a recognized term in consumer sales promotion.

The Consumer Sales Promotion That Involves the Use of a Brand-Name