The reimbursement a retailer gives for extra in-store support or special featuring of a brand is referred to as

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A merchandise allowance is a reimbursement given by a retailer to a supplier for providing extra in-store support or special featuring of a brand. This allowance can be used to cover costs such as product demonstrations, in-store displays, or cooperative advertising. An organizational allowance refers to a payment made by a supplier to a retailer for carrying their products, while a case allowance is a discount given to a retailer for purchasing a certain quantity of a product. A finance allowance and manufacturer's inducement are not commonly used terms in this context.

The Reimbursement a Retailer Gives for Extra In-Store Support or Special