Several improvements in technology and business practice tools contributed to Google's success. Google developed its patented __________ algorithm that evaluates the entire link structure of the Internet and uses the link structure to determine which pages are most important.

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Google's patented algorithm that evaluates the link structure of the Internet is called PageRank. This algorithm was crucial in determining which pages were most important and relevant to a user's search query, which helped set Google apart from its competitors.

Several Improvements in Technology and Business Practice Tools Contributed to Google's