In the traditional advertising model, advertisers were charged using a __________ approach, which charged for the impressions made by an ad. Google transformed the traditional model to a model called __________ where advertisers pay only when somebody actually clicks on the ad and is delivered to their website.

Question

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The traditional advertising model charged advertisers using a cost per thousand impressions (CPM) approach, while Google introduced a model called cost-per-click (CPC), where advertisers only pay when someone clicks on their ad and is directed to their website. Option C correctly identifies the traditional model as CPM and the modern Google model as CPC. None of the other options accurately distinguish between the two models.

In the Traditional Advertising Model, Advertisers Were Charged Using a __________